TEST 3 READING PART 4
Should you open a second branch?
Choosing to expand your business by opening a second location can be one of the best decisions you’ll ever (0)____,
or one of the worst. Before you (21)____ at a decision, there are several things you should check to see if you are
ready to take this big step towards expansion.
Firstly – your cash flow. Like starting up any business, a second location (22)____ a large initial investment
and usually takes a long time to turn a profit. Look at your firm’s accounts carefully. If these (23)____ that
you cannot afford a long-term drain on your financial resources, then it is probably better to wait.
Secondly – your personnel and systems. If you don’t have a management team (24)____ place already, you
should probably think about establishing one before opening a second branch. The same (25)____ in the case
of operating systems and controls. The better organized your business now, the better organized your second
location will be, too.
Also, you need to think about your market. Is your current site doing as much business as it can (26)____,
or are there ways you could grow without opening a second branch? Try expanding internally first.
Similarly, don’t (27)____ that just because your business is successful in one town, it will immediately succeed
in a (28)____ community. Research your potential markets before setting up shop, and (29)____ your new
branch to answer the specific needs of these markets.
Finally, be realistic about the time you need to invest to make a second location work. You don’t want to
take (30)____ so much work that you can’t honour your commitments.
21 A arrive B come C reach D approach
22 A contains B includes C involves D consists
23 A signify B present C indicate D exhibit
24 A at B in C by D to
25 A applies B refers C concerns D relates
26 A deal B hold C handle D cope
27 A assume B trust C rely D count
28 A connecting B neighbouring C surrounding D matching
29 A invent B amend C design D innovate
30 A through B up C down D on
关于拓展连锁店业务的，expanding a retail business。什么时候该开设一个分支机构，这和很多因素有关。
21题，达成一个决定，用arrive at，come to，和reach。
22题，新开设一个分支机构(branch)是要钱的，它涉及到大的投资，需要很长时间才能实现盈利。四个选项，首先排除D，意思先不说，用法首先不对，应该是consist of；A、B要看英文意思帮助解释。Contain：to have something inside or include something as a part。Include：to contain something as a part of something else, or to make something part of something else包含的东西属于整体的一部分。看22空的意思，严格来讲不是包含，location这个事物本身是不包含investment的，但是要选择location，肯定涉及到investment的事，所以这题不选A或B，选C。
23题，理解了意思是很好选的。如果这些意味着要榨干你的财力，那最好还是等等。用indicate。signify是很formal的说法：if you signify a feeling, opinion etc, you do something that acts as a sign so that other people know your feeling or opinion。这里应该用indicate。
24题，表示一个管理团队已经就位。用in place：working or ready to work; established 到位的，就位的；已确定的。
26题，填入的词表示处理、解决，用deal with，cope with，和handle。
28题，在一个town里面成功了，在邻近的地方也能成功。用neighbouring。surrounding在意思用法上也可以，但是neighbouring，可以和前面的in one town形成对比，用在这里更合适。（in one town,in a neighbouring community）
take on：雇佣（这个意思在BEC里考的很多）；担当重任：undertake a task or responsibility, especially a difficult one